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Archive for January 18th, 2009

Book Review: Designing & Conducting Survey Research - A Comprehensive Guide

Sunday, January 18th, 2009

Our research department conducts a fair amount of survey research in the industries that we cover. Over the years, we have been asked by quite a few clients to suggest some reference materials to assist them in designing and conducting surveys. While our research department utilizes the skills of a statistician to design and oversee the execution of our surveys, with a little research and the help of the following books, just about anyone can put together a statical sound survey. (more…)

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