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Book Review: Designing & Conducting Survey Research - A Comprehensive Guide

Our research department conducts a fair amount of survey research in the industries that we cover. Over the years, we have been asked by quite a few clients to suggest some reference materials to assist them in designing and conducting surveys. While our research department utilizes the skills of a statistician to design and oversee the execution of our surveys, with a little research and the help of the following books, just about anyone can put together a statical sound survey.

One of the best reference books on the topic is: Designing and Conducting Survey Research: A Comprehensive Guide (Jossey Bass Public Administration Series), by Louis Rea and Richard Parker. From designing surveys questions (proper framing to reduce bias), to ensuring proper population representation in samples and the final analysis and interpretation of results, it’s all here. We recommend this book very highly and commend the authors on a clearly written book on a topic that can be quite boring for most. The book includes sections on:

1. Designing effective questionnaires
2. Developing survey questions
3. Utilizing pre-test and focus groups
4. Ensuring scientific accuracy
5. Presenting and analyzing survey results

Here is a link to the book:

Designing and Conducting Survey Research: A Comprehensive Guide (Jossey Bass Public Administration Series)

If you really can’t get enough on exciting topic of survey writing and statistical research, here’s some additional recommended reading:

Improving Survey Questions: Design and Evaluation (Applied Social Research Methods)

How to Measure Survey Reliability and Validity (Survey Kit, Vol 7)

How to Manage, Analyze, and Interpet Survey Data

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