Sunair Services and George Costanza: Negotiating Hard for Less Money
Monday, October 12th, 2009Download Massey / Sunair Services Purchase Agreement
This deal reminds me of the Seinfeld episode when George and Jerry were trying to sell their sitcom pilot to NBC and George took control of the negotiation process. George began by telling the NBC executive who championed their show that the network’s offer for the pilot episode was far too small and that he and Jerry have agreed to pass. Only to come back in a matter of days and beg for whatever NBC would pay. (more…)





